POS Integration
For maximum impact, automated wine marketing needs to be timely. So, the best systems use real-time integration to link your winery’s POS to your marketing platform.
PreferencePro™ supports real-time integration and scheduled synchronization with any winery POS system capable of exporting order data and customer profiles.
Seven methods of integration are currently offered:
REST API
PreferencePro™ can work with any winery POS using our exclusive REST Application Programming Interface (API). Valued by developers for its lightweight design, this API enables real-time two-way integration between PreferencePro and any point-of-sales system.
Automated FTP
For POS integrations that don’t require two-way communications, PreferencePro™ also supports one-way data integrations using automated FTP downloads to synchronize your POS and marketing systems. Order data and customer profiles can be automatically updated once an hour using this method.
WineGlass Marketing Integration
WineGlass Marketing has developed a pre-built FTP integration that makes it quick and easy to work with any winery POS system to power automated wine marketing with PreferencePro. Ask for a quote today and your custom integration can be ready in 4 weeks or less.
Manual Integration
As long as your POS system is capable of exporting order data and customer profiles, PreferencePro™ can be manually triggered by using its Import List Wizard.
Imported customer data can trigger the same automated conversations used by real-time integrations, including a wine club welcome series, post-visit thanks, new subscriber engagement, post-purchase offers, customer segmentation, birthday/anniversary greetings, and automated customer re-engagement campaigns.
Integration with SecureWineShop™
The easiest way for SecureWineShop users to implement automated wine marketing is to use its built-in integration with PreferencePro. Based on PreferencePro’s powerful REST API, this integration includes all the triggers and customer profile data needed to power the system’s 16 prebuilt templates and 7 automated conversations.
Integration with WineDirect
WineDirect customers can now profit from enterprise-level automated marketing built for the wine industry. The PreferenecePro™ - WineDirect Edition offers industry-leading performance for any winery looking to maximize DTC sales.
Integration with Commerce7
Commerce7 customers can also profit from enterprise-level automated marketing built for the wine industry. The PreferenecePro™ - Commerce7 Edition offers industry-leading performance for any winery looking to maximize DTC sales.
