Enterprise-Level Features for High Performance Wine Marketing
Experienced wine marketers, agencies, consultants and corporate marketing departments can take their game to the next level by using PreferencePro’s enterprise-level features to optimize their business.
Here are some of the industry-leading features advanced users will experience in PreferencePro™:
5-Factor Email Authentication
Your reputation as an email marketer drives your sales success. That’s why PreferencePro’s full-service email set-up includes SPF and DKIM authentication, branded links, Google verification and a Yahoo feedback loop. Backed by a team of deliverability engineers, PreferencePro™ goes the extra mile to deliver your messages.
Role-Based Client Accounts
For agencies, consultants and corporate marketing departments that manage several clients across multiple winery lists, PreferencePro’s role-based client accounts simplify the task of assigning different permissions to different users.
Review and Approval Rules
Winery managers and marketing executives can stay in the loop automatically with PreferencePro’s customizable review and approval rules. Each list managed by PreferencePro™ includes an optional review group that receives test emails, the option to require approval before launch, and an optional corporate review group that receives copies of all emails launched.
Create Your Own Email Templates
Savvy marketers learn from their results and over time generate their own library of winning campaigns. Using PreferencePro’s Composer authoring system and built-in template management capabilities, advanced wine marketers can create their own best practices to share with anyone on the team.
Automated A/B Testing
“To do your best, try a test” has been valuable advice for generations of email marketers. Now, PreferencePro’s automated A/B testing makes it easier than ever to test message timing, creative and subject lines, then compare results and automatically send the winning message to your entire list.
AI-Driven Optimization
PreferencePro™ leverages artificial intelligence to maximize results with AI-driven delivery times that learn from customer behavior. And PreferencePro™ is capable of generating AI-inspired subject lines based on your message text.
REST API
PreferencePro™ can work with any winery POS courtesy of our exclusive REST Application Programming Interface (API). Valued by developers for its lightweight modern design, this API enables real-time two-way integration between PreferencePro and any point-of-sales system.
Advanced Integrations
Extend your customized PreferencePro™ solution with built-in integrations that work with Google Analytics, Omniture, Salesforce, SecureWineShop™ and WineDirect™.
Scheduled Analytics
Savvy email marketers constantly measure their results and learn from experience. That’s why PreferencePro™ makes it easy to customize your performance reports and generate the metrics you need to maximize results. With scheduled analytics, you’ll have all the data you need, delivered exactly when you need it, automatically.
Multi-Step Automated Conversations
Profit from a new level of personalized messaging with multi-step automated conversations. Instead of manually sending each message in your customer dialog, PreferencePro’s built-in conversation generator uses computer logic linked with consumer behavior to form a completely personalized brand experience.
Customer Preference Center
Perfect for wineries offering multiple products and customer touch-points, PreferencePro’s exclusive Customer Preference Center empowers your customers with the ability to control the frequency of your marketing messages, product preferences, and which of your news feeds they want to follow.
