PreferencePro™
SMS List Building Tools
Custom web form generator
PreferencePro’s exclusive Web Form Generator allows wine marketers to create a custom SMS sign-up form that can be added to any web page.
These versatile forms can collect subscriber data, automatically perform age verification, and offer consumers an easy way to give their express written consent to receive your text messages — all in one place.
PreferencePro users can also use these forms to quickly create an SMS Wine Marketing Preference Center, giving consumers control over the text messages they’ll receive from your wine brand.
SMS Keywords
Keywords are memorable words or phrases that consumers can use to receive your text messages.
Popular at tasting rooms and events, PreferencePro’s built-in SMS keywords use autoreponders to automatically message consumers who join your lists using keywords.
Since keywords can also trigger automated age verification, keyword are particularly useful for merchants building their SMS wine marketing lists.
Scan-to-text
Grow your wine business by building text marketing lists using the custom QR code delivered with every PreferencePro Automated Text Marketing account.
Perfect for busy event centers and tasting rooms, when visitors scan your code, their phone automatically begins a message to you, allowing them to subscribe to your text marketing list.
Easier and more effective than asking for an email address, PreferencePro’s scan-to-text feature is a proven way to build lists that generate 32-times more customer engagement than email.
Click-to-Text Buttons
PreferencePro™ Automated Text Marketing now includes the ability to generate customized click-to-text buttons – the fastest way to convert wine browsers to wine buyers.
When a visitor clicks on your “click-to-text” button, their phone will automatically open a message prefilled with text they can edit and send to you.
Your text marketing inbox will instantly receive their message and alert your team via text or email for immediate follow-up.
Mobile-Friendly Pop-Up Forms
With customer engagement 32-times better than email marketing, the only thing limiting most SMS wine marketers is the size of their opt-in lists.
That’s why VinterActive partnered with SimpleTexting to make it easier than ever for wine marketers to grow their text lists with mobile-friendly pop-ups.
With PreferencePro, wine marketers can create as many text marketing pop-ups as needed, customized for the look and feel of any winery website.
Import Existing Opt-In Contacts
VinterActive’s full-service on-boarding process allows new users to import all existing opt-in contacts, including custom fields, to their new SimpleTexting account.
PreferencePro users can also import the names of adult consumers who have already given their express written consent to receive text messages from your wine brand.
And all imported names can be assigned to one or more SMS lists, triggering an automated sequence of personalized text messages.