In addition to receiving text messages from wine merchants, many consumers want to text their favorite brands, too.

From questions about upcoming reservations to food-and-wine pairings, text messaging is the easiest way consumers can engage their favorite wineries.

That’s why 2-way text conversations have emerged as one of PreferencePro’s most popular features among wine lovers and merchants alike.

For wineries looking to deliver world-class service while growing DTC sales, PreferencePro SMS Wine Marketing delivers the industry’s leading 2-way texting tools, including:

• Customized inboxes for each team member

• Automatically assigning inbound texts to staff members

• Custom “away message” & hours

• Ability to re-assign customer conversations

• Saving commonly-used texts as re-usable templates

• Alerts about unanswered inbound texts

• FREE mobile app staff can use to respond to consumer texts away from the office

• Automatic archives of all customer conversations

• “Click-to-text” buttons consumers can select to start a text conversation

• Team performance metrics