PreferencePro
SMS Wine Marketing: How it Works

Our managed integration with SimpleTexting combines the best of two worlds: industry-leading text messaging paired with VinterActive’s award-winning wine marketing tools.

Starting with a real-time sync between SimpleTexting and Commerce7, WineDirect, or any other POS system, PreferencePro extracts dozens of wine marketing attributes to automatically trigger personalized text messages.

PreferencePro syncs with popular email/CRM platforms to orchestrate multi-channel wine marketing


easy 3-step onboarding process

  1. As soon as you sign-up for PreferencePro™, you’ll receive a link to an onboarding form that collects information needed to customize text marketing for your brand.

  2. When we receive your onboarding preferences, VinterActive and SimpleTexting work together to provision an SMS system built to meet your needs.

  3. To kick-off your new SMS system, you’ll be invited to schedule a live launch meeting to learn how to quickly profit from your new wine marketing channel.



“2020 WINnovation Award Winner
PreferencePro Automated Wine Marketing
— Wine Industry Network