PreferencePro
SMS Wine Marketing

To serve a new generation of wine merchants, VinterActive joined forces with SimpleTexting to make it easy to engage today’s consumers with personalized text messaging for:

  • 2-way text conversations

  • Opt-in wine sales offers

  • Reservation reminders

  • Order & shipping updates

  • Post-purchase follow-up

Why Text messaging?

Consumers and merchants both benefit from staying in touch with SMS messaging.

Customers crave the convenience of receiving texts about their orders, wine club shipments, and special opportunities to savor the wines they love.

Wine marketers love texts because they enjoy five-times the open-rate and seven-times the click-thru rate of email marketing - generating 35-times better customer engagement!

And since the average text message is opened in less than 3 minutes, text has become the best way to deliver time-sensitive customer service messages.


INTEGRATES WITH…

— WORKS WITH ANY WINERY POS SYSTEM —


Why preferencepro?

Fueled by the wine marketing intelligence of PreferencePro and the ease of SimpleTexting, our SMS wine marketing solution offers wine merchants all the tools needed to profit from text messaging:

why simpletexting?

  • Industry leading text marketing platform

  • Trusted by 17,000 U.S./Canada businesses

  • Supporting alcohol merchants since 2010


About VinterActive

Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing.

A pioneer in the development of preference-based direct marketing and its successful application in the wine industry, VinterActive’s PreferencePro™ automated wine marketing system has sold millions of dollars of wine for both large and small wineries across the U.S.