Savvy digital wine marketers know Facebook advertising can fuel sales success by engaging new prospects and targeting existing customers with re-marketing campaigns.
But for many wineries the link from Facebook to their internal wine marketing tools is broken, causing lost sales and frustrated customers while overspending on ads. Yikes!
That’s why we’ve created two new ways to automate Facebook advertising using PreferencePro.
Now any winery can quickly optimize their Facebook Advertising with PreferencePro™ Automated Wine Marketing.
This award-winning digital wine marketing solution now offers 24/7 synchronization between any winery’s marketing lists and Facebook Business Manager, driving more sales and better targeting of digital campaigns across multiple ad networks.
AUTOMATED FOLLOW-UP FOR FACEBOOK LEADS
PreferencePro’s new in-bound integration with Facebook Ad Leads allows wine marketers to automatically trigger a series of personalized welcome messages whenever a Facebook member joins your marketing list.
In addition to saving time and delighting consumers with real-time response, prospects receiving an automated welcome series generate 2-3 times more initial sales conversion and 33% more engagement over the course their customer lifecycle.
CUSTOM AUDIENCES CREATED IN REAL-TIME
PreferencePro’s new outbound integration with Facebook Business Manager allows wine marketers to automatically update the custom audiences used by Facebook and other ad networks to precisely target digital campaigns.
The moment a new prospect joins your list or a new customer purchases your wine, real-time updates to custom audiences allow you to automatically exclude them from prospecting campaigns while targeting them with re-marketing messages.
