PreferencePro™ - Commerce7 Edition
Enterprise-Level Email, Text & Push Marketing for Commerce7
For the first time, Commerce7 customers can now profit from enterprise-level direct marketing built for the wine industry. PreferencePro - Commerce7 Edition offers award-winning performance for any winery looking to maximize DTC sales with a curated customer experience.
Designed by VinterActive, built by WineGlass Marketing, and powered by Listrak, this solution uses Commerce7 APIs to trigger automated wine sales conversations, including the industry’s most profitable DTC campaigns:
New customer welcome messages
Post-purchase campaigns
Abandoned cart reminders
Birthday/anniversary greetings
Automated customer re-engagement
PRE-CUSTOMIZED Email Marketing Tools
PreferencePro also includes an updated menu of email marketing features pre-customized for Commerce7. These exclusive high-performance tools include:
24/7 synchronization with Commerce7
7 pre-built wine sales conversations
21 pre-built wine sales templates
Composer™ drag-and-drop email authoring
AI-driven sales optimization
NEW Enterprise-Level Features
PreferencePro now includes a suite of enterprise-level features built for wine marketing teams responsible for multiple brands or clients.
Unlimited role-based accounts per team
Rule-driven review & approval loops
Enterprise-level analytics & reporting
National wine brands using automated email marketing report 10-to-100 times more sales per customer compared to email blasts
NOW INCLUDES 5-FACTOR AUTHENTICATION
Using generic email, most wineries are lucky if 20% of their customers open their messages. That’s because most email marketing isn’t authenticated to keep it out of spam folders.
For many wineries, PreferencePro will instantly grow their online sales potential 50% or more just by boosting email deliverability.
Our full-service on-boarding process includes SPF and DKIM records, along with Google and Yahoo Postmaster authentication to maximize email delivery. Many winery clients report open rates above 50% using this approach.
EASY TO SWITCH…EASY TO USE
With online training and customer service included, PreferencePro supports the needs of small wineries, large wineries and marketing professionals specializing in DTC wine sales.
For wineries using Commerce7 — or any other POS system — PreferencePro can be customized and integrated in 10 days or less, with hosted subscriptions starting at $99/mo.
“
... so easy to use, loads of analytical data, intuitive set up. PreferencePro takes Charles Krug ecommerce to a completely new level of success, visibility, sales. Seriously better value too (sorry, mail chimp)L.S., Napa Valley
YOU’RE IN GOOD COMPANY
Many of the world’s most successful consumer-direct brands rely on the same world class Listrak technology that powers PreferencePro
About VinterActive
Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing.
A pioneer in the development of preference-based direct marketing and its successful application in the wine industry, VinterActive’s PreferencePro™ email marketing system has sold millions of dollars of wine for both large and small wineries across the U.S.