I’ve always been a data-driven marketer, so I’m constantly looking for new insights to help my friends in the wine industry.
That’s why I was thrilled to see SimpleTexting’s latest report crossing my desk: “50+ must-know texting & SMS marketing statistics in 2024.”
As a world leader in SMS alcohol messaging, SimpleTexting’s annual survey of 1400 consumers, business owners, and marketing professionals always includes hidden gems directly relevant to the wine industry.
The first result that caught my eye this year was the enormous impact SMS has on digital marketing success.
Just the Facts…
Earlier this year, SimpleTexting surveyed a broad range industry professionals about their SMS and digital marketing results. On average, merchants reported success with both text messaging and digital marketing.
However, it turns out that merchants using SMS combined with digital marketing reported nearly 7-times more success than businesses using digital marketing alone.
This research also provides a clue on the cause of this success: 81% of business marketers reported higher conversion rates with integrated marketing campaigns that include SMS.
Social Media + SMS = DTC Marketing Synergy
Sometimes two great things work even better together.
It’s no secret that an inherent weakness of digital wine marketing is the inability for brands to control which messages are delivered to individual consumers. At the same time, SMS wine marketing is limited by the number of consumers opting in to receive texts from their favorite brands.
That’s where marketing synergy comes into play…
By combining the broad reach of social media with the pinpoint deliverability of SMS messaging, this integrated approach to DTC wine marketing multiplies the success generated by each tactic.
Since more wine merchants use digital marketing than any other marcom tool, and because SMS is the most reliable way to engage today’s wine consumers, the synergy between digital marketing and text messaging offers DTC wineries a unique competitive advantage in 2024.
3 Ways to Monetize Digital Marketing with SMS
Put QR codes & SMS keywords on all your social media profiles
Once your hard work and investment in digital marketing pays off in a visit to your website or your social media page, a QR code coupled with an SMS keyword can efficiently convert consumer interest into an opt-in text messaging list that performs 35-times better than email marketing.Create custom keywords for all social media channels & influencers
By using unique SMS keywords for each marketing channel, you deliver more value to each social media follower & influencer. You can also use these unique keywords to easily track the results generated by each of your digital marketing channels.Text your SMS contacts about your new social media posts
If you suspect social media algorithms are limiting which posts your fans see, texting your followers is a proven way to boost customer engagement and maximize the ROI you receive from your digital marketing spend.
ABOUT THE AUTHOR
Founder & CEO of VinterActive LLC, Bryan St. Amant, is a pioneer in developing preference-based direct marketing and its successful application in the wine industry.
His award-winning work has been featured in books, magazines, and seminars, including CFO Magazine, Inc., CNN Money, eMarketing Magazine, Integrated Direct Marketing, Direct Marketing Association, Wine Business, Grapevine Magazine, Wine Marketing Report, and the Wine Industry Network.