Experienced wine merchants know holiday sales drive most of their DTC revenue.
What’s not as widely known is that a simple summertime tactic can double the holiday sales of any DTC wine merchant later in the year.
Leading luxury brands already use this tactic to personalize customer journeys that maximize sales. And now it’s available to any wine merchant looking to boost holiday sales in 2023.
Use a simple DTC marketing tactic to double your holiday wine sales this year
What’s the Trick?
If you can print a small sign and display it where you pour wine, send one email to your list, and post one invitation to social media this summer – that’s all it takes to build an SMS wine marketing list.
And even a tiny SMS list is all you need to double your DTC sales this upcoming holiday season.
Here’s why:
Since text messages sent by wine merchants are opened five-times more frequently and clicked-on seven-times more often than wine emails, every wine text you send delivers 35-times better results than email.
Do the math yourself and you’ll find wine merchants with 10,000 email names can double their DTC sales simply by building a list of 300 SMS subscribers.
To profit from this knowledge, there’s no need to plan your holiday marketing now.
You only need to grow your SMS list by offering summer visitors a simple way to stay in touch using text messaging.
Roadmap to SMS Success
To quickly build an SMS wine marketing list this summer, here’s a low-stress roadmap you can follow:
Signup for a text marketing service specializing in the wine industry. Multiple options are now available, with prices starting at $29/mo.
Ask your text marketing partner for these six list-building tools:
> A webform consumers can use to sign-up to receive your SMS messages
> An SMS keyword consumers can text your business to join your list
> A QR code allowing consumers over 21 to receive your wine texts
> An email template inviting club members/retail customers to join your SMS lists
> A custom SMS signup image you can post to social media
> A “text us” website popup that works for mobile/desktop visitors
Deploy your new SMS list-building tools wherever you engage your customers:
> Post your signup forms to your website> Post your SMS signup images to your social media channels
> Print your SMS QR code on a sign you can display in your tasting room
> Invite club members/retail customers to stay in touch using SMS
Following this roadmap to build your SMS list can take less than 2 hours of your time.
“A modern business graphic illustrating the concept of a "road to success," an AI-generated image prompted by VinterActive
What’s the Payoff?
Beyond the game-changing effect of “35-times better results,” wine merchants should text their customers during the holidays since today’s consumers use their mobile phones to complete their holiday shopping.
And if you want to get in on the action, texting them is your ticket to success.
That’s why we’re on a unrelenting search to discover the easiest ways today’s wine merchants can use SMS to build their brands.
Armed with the power of SMS wine marketing, now’s the time for wine merchants to declare independence from email marketing and start engaging their best customers with text messaging.
Happy Selling!
ABOUT THE AUTHOR
Founder & CEO of VinterActive LLC, Bryan St. Amant, is a pioneer in developing preference-based direct marketing and its successful application in the wine industry.
His award-winning work has been featured in books, magazines, and seminars, including CFO Magazine, Inc., CNN Money, eMarketing Magazine, Integrated Direct Marketing, Direct Marketing Association, Wine Business, Grapevine Magazine, Wine Marketing Report, and the Wine Industry Network.