Make this your best wine marketing year yet by adding SMS messaging to your mix in 2023.
Over the last year, a small group of U.S. wineries discovered a revolutionary way to sell more wine while delighting their guests by offering an easy way to stay in touch using text messaging.
With open rates 4-times better and click-thru rates 7-times better than email, wine merchants using text messaging reported game-changing results, with SMS wine marketing yielding 32-times better results than email in 2022.
To put these results in perspective, a small wine merchant with just 300 SMS contacts can outperform a larger competitor with 10,000 email subscribers.
So as a new year dawns for wine merchants looking to boost their DTC game, SMS wine marketing is a perfect place to start.
If you’re ready to supercharge your results, here are our 10 New Year Resolutions for SMS Wine Marketing in 2023:
Formally adopt text messaging as a marketing communication channel alongside email, phone, and social media.
Add “click-to-text” buttons to your website to invite online visitors to text your winery with their questions.
Sync your wine commerce system to text marketing to send personalized transactional messages about orders, shipments, and appointments.
Use QR codes in the tasting room to collect opt-in text subscribers.
Use KEYWORDS to promote your SMS channel to social media followers.
Add a text marketing preference form to your website to add text subscribers while learning their interests.
Promote your SMS channel in every email you send by including a footer inviting customers to engage your brand via text.
Make it easy for your entire sales team to profit from text messaging by installing a mobile app offering instant access to your text marketing platform.
Set up away messages and staff notifications, so customers always receive a quick response when they text your business.
Minimize your workload by automating SMS conversations and leveraging content created for email and social media campaigns.
Some people say the definition of insanity is doing the same old things while hoping for different results.
But the dawning of a new year is a perfect time to break old habits and replace them with something new to help you achieve your goals.
Happy Selling!