Most of the time, the odds are stacked against small businesses
But for a brief moment in time, the enormous power of SMS wine marketing is now available to help even the smallest wineries achieve record sales results that would make larger wineries jealous.
With text messaging generating 32-times more customer engagement than email, a list of 300 SMS contacts can outperform a list of 10,000 email addresses – giving small businesses a rare chance to out-compete larger rivals.
Think about it for a minute…
The power of SMS wine marketing is a force-multiplier that small wineries can leverage to out-compete larger rivals
QR codes make it easy for small wineries to grow their SMS wine marketing lists
Do your customers use their phones when they taste your wine?
How hard would it be to print a simple QR code inviting wine tasters to join your private text messaging list?
And as in-person wine tasting regains momentum this year, do you think you could build a small SMS list that doesn’t require awkward conversations or deciphering the handwriting of a guest?
Then, congratulations!
You’re ready to defeat Goliath in the DTC wine marketing arena.
Across wineries of all sizes, the average email list of 10,000 names generates about the same DTC wine sales as 300 SMS subscribers. And with 1000 SMS subscribers, you’re going to need a bigger warehouse.
While big businesses expend more and more resources squeezing the last remaining revenue from their old email lists, savvy wine marketers focusing on text marketing now can outperform vastly larger competitors by the end of summer.
And wait until the holiday season arrives…
If you start building your SMS wine marketing list now, by the time the holiday season arrives, you’ll have one of the most effective marketing tools any winery can use to maximize holiday sales.
Consumers are quickly turning to their mobile phones for their holiday shopping needs. And the best way to reach these mobile customers is text messaging.
According to wine industry expert Lewis Perdue, the DTC sales boost driven by marketing messages delivered to mobile devices is particularly apparent during the holiday season. The research he shared last year in Wine Industry Insight shows “mobile and desktop about evenly divided for e-purchases, but that changes big-time with the upcoming holidays.”
So while your larger competitors are moaning about the poor performance of email marketing, you’ll be laughing all the way to the bank when you use SMS wine marketing.
Now’s the Time for Text
In a world where 90% of online consumers want text messages from their favorite brands, but only 9% of U.S. wineries text their customers, this epic mismatch between consumer preference and industry practice spells nothing but opportunity for wineries focused on growth.
Unless you think text messaging is going away soon, the only choice you have to make is whether you let your competition profit from text messaging before you.
If you’re ready to gain a first-mover advantage with SMS wine marketing, your time is now. Your window for beating the odds is open.
Happy Selling!
