For 20 years, wine marketers have tried everything to grow their marketing lists – from handwritten forms and kiosks in the tasting room to paying cash bonuses when winery staff collects an email address.
It’s almost a rite of passage for wine marketers when they first get stumped by the poor writing of a recent guest.
But, times have changed.
Grow your text and email marketing lists using QR codes in the tasting room and at events. Scan the code above for a live demonstration.
QR CODES: AN EASIER WAY TO BUILD MARKETING LISTS
The rapid adoption of QR codes combined with the ease of text messaging has ushered in a new, easier way for customers to join wine marketing lists using Scan-to-Text List Building.
Perhaps you already know that QR codes offer an easy way for anyone to visit a website by scanning a code with their phone. But did you know customers can also use their phones to sign-up for your text and email marketing lists by scanning a QR code?
Perfect for busy event centers and tasting rooms, scan-to-text allows your visitors to join your marketing lists in just one click -- without asking for their digits or deciphering lousy writing.
Here’s how:
Step 1: Text Enable a Toll-Free Number
To take advantage of scan-to-text, your winery needs a text-enabled phone number. Toll-free numbers are best. And unless you want to manage multiple numbers, now’s the time to engage a full-service text marketing solution that supports transactional, promotional, and two-way texting for your winery.
Step 2: Generate an SMS QR Code
The secret of scan-to-text is generating an SMS QR code that triggers a text to your winery whenever a customer scans it.
You can use any free QR code generator to make it happen. Select “SMS” from the menu, enter your text number and the message you want your customers to send, then download your custom QR code.
Step 3: Promote Your Custom QR Code
Most consumers won’t share their phone number or email address without good reason. QR codes don’t change that, so you’ll still need to communicate the benefits your customers receive when joining your lists. And if you plan to text your customers, you’ll need to be mindful of compliance with FCC regulations as you design your marketing materials.
Step 4: Qualify Your Text Marketing Lists
The moment consumers sign up for your marketing list is the perfect time to learn more about their interests. So use a text marketing platform that allows you to ask your customers questions. And unless you’re using your SMS QR codes in an age-gated environment where everyone is over 21, you must confirm your subscribers are of legal age.
Step 5 – Deliver New Marketing Content Regularly
Once you start building your marketing lists with QR codes, it’s time to deliver content. Gone are the days of monthly winery newsletters. Today’s consumers prefer a weekly or bi-weekly cadence of fresh, easy-to-digest content.
Coordinating text and email marketing with on-site messaging and social media posts can streamline the process and boost the combined effect of all your marketing channels.
PROFIT NOW FROM AUTOMATED TEXT MARKETING
PreferencePro Automated Text Marketing is the industry’s only all-in-one text messaging solution built for wine marketers.
Generating 20-times more customer engagement than email marketing, and delivered with the custom QR codes needed to build your text marketing list, now’s the time for wine marketers to profit from text messaging.
Compatible with any wine commerce platform, a new PreferencePro text marketing system can be fully customized for your winery in 7 days or less. To schedule a demo or sign-up for text marketing now, please visit www.vinteractive.com.
Happy Selling!