PreferencePro™ SMS Wine Marketing now offers integrations with Klaviyo, Mailchimp, and Listrak to power omnichannel wine marketing.
Wine marketers have known for years that delivering exceptional service – wherever customers are in their journey – is the key to unlocking maximum sales success.
At first, wine merchants used tools like Mailchimp, Listrak, and Klaviyo to deliver personalized emails triggered by customer behavior, like an automated email sequence sent to new club members.
Then when some merchants enjoyed even more success with text messaging, it was only a matter of time before wine marketers learned that email and text work even better together.
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According to Listrak, “on average, customers who receive both email and SMS have a 30% higher CLV (customer lifetime value) than those who receive email marketing alone,” with higher average sales reported by retail merchants selling a wide range of products.
That’s why in 2019, VinterActive introduced the wine industry to customer journeys that leverage both email and text messaging based on consumer preference.
INTRODUCING A NEW WAY TO INTEGRATE EMAIL & SMS
After integrating SMS wine marketing with Mailchimp and Listrak, Klaviyo users can now also use PreferencePro™ SMS Wine Marketing to personalize their customer journeys.
Starting immediately, subscribers of PreferencePro™ SMS Wine Marketing – Professional Plan can request a 2-way integration with Klaviyo at no extra charge.
This powerful capability lets wine merchants synchronize emails sent by Klaviyo with the personalized text messages orchestrated by PreferencePro – maximizing the results of both wine marketing channels.
HOW DOES IT WORK?
Wine merchants subscribing to PreferencePro™ SMS Wine Marketing may now request a real-time integration with Klaviyo – at no extra cost.
This two-way link allows wine merchants to use email to promote and manage SMS lists while using text messaging to trigger email campaigns.
Examples include: sending emails to wine club members inviting them to receive text messages; or sending personalized texts to guests alerting them of an important email.
Orchestrating these two communication methods enables wine marketers to deliver world-class customer service while selling more wine.
SMS WINE MARKETING FOR KLAVIYO – STARTING @ $98/MO
Designed by VinterActive and powered by SimpleTexting, PreferencePro™ SMS Wine Marketing makes it easy for any winery to profit from SMS messaging with exclusive features, including:
Integration with Commerce7, WineDirect, Shopify, Squarespace, Mailchimp, Klaviyo & more
Click-to-text/pre-built webforms/mobile pop-up generator
Pre-built automated wine marketing workflows
Automated compliance with age verification & express written consent
Free verification of wine brands with national mobile carriers
For more information, click https://www.vinteractive.com/tollfree-texting
About VinterActive
Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing. VinterActive’s VinQuest™ Research has helped the wine industry profit from the insight needed to maximize DTC sales. VinterActive’s PreferencePro™ automated wine marketing suite has sold millions of dollars of wine for large and small wineries.