EXCLUSIVE WINE INDUSTRY RESEARCH
3 Ways to DOUBLE or TRIPLE Your Online Wine Sales
with better email marketing
Before COVID, most wineries saw email sales as something nice to have, and many found a level of success using traditional email blasts.
But now, email marketing has become the primary method of engaging DTC buyers.
So now’s the time to check that your email marketing is tuned for maximum success.
For wineries seeking to leverage their DTC marketing lists to survive the storm, here are three ways to REBOOT your email marketing so you can DOUBLE or TRIPLE your online sales over the next few weeks.
1) Authenticate your messages
For many wineries, the vast majority of their email messages never get delivered due to spam filters.
That’s why the average open rates reported by U.S. wineries hover around 20%.
Wineries that authenticate their email settings with SPF, DKIM, Google, and Yahoo Postmaster see open rates of 50% to 60% — effectively boosting their email sales potential by 50% or more.
The great news is that it takes less than a day to authenticate your email.
Think about it…what other change can you make in a single day that would have this much impact on your wine sales?
2) Boost your frequency
Even before COVID, the latest research shows wineries that contact their customers twice-a-month or more enjoy twice the sales growth reported by low-frequency marketers.
Whether you double your email frequency by hand or take advantage of automated marketing, high-frequency email engagement is a change you can make right away.
With too many customers unable to visit their favorite wineries, customer outreach via email and social media must bridge the gap.
3) Automate customer-triggered messages
Especially during a pandemic, your email marketing list is perhaps your greatest asset.
So instead of wearing out your welcome with tired email that inspires mediocre results, savvy wine marketers know that customer-triggered emails generate 10-to-100 times more sales per name compared to typical blasts.
And since personalized messages are triggered by consumer interest, your email isn’t a nuisance, but rather a genuine customer service.
So ask your email marketing provider if they can work with your winery POS system to deliver customer-triggered messages automatically.
Your customers will thank you, and your DTC sales will grow automatically 24/7 while you take care of business.
WE can help
Depending on your budget and staff, today’s wineries can profit from automated marketing by working with experienced marketing consultants or taking a DIY approach.
To help you profit from marketing automation, PreferencePro™ Automated Wine Marketing comes fully-equipped with:
7 pre-built automated workflows customized for wine marketing
21 built-in wine sales templates designed for every step in the customer journey
An exclusive conversation generator for creating custom automated workflows
Real-time integration with Commerce7, WineDirect or SecureWineShop
Full-service onboarding, training, and support starting at $99/mo
And if you’re ready to reboot your direct marketing now, it takes 10 days or less to make the switch to PreferencePro.
About VinterActive
Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing.
A pioneer in the development of preference-based direct marketing and its successful application in the wine industry, VinterActive’s PreferencePro™ email marketing system has sold millions of dollars of wine for both large and small wineries across the U.S.
