Discover PreferencePro™
Automated Wine Marketing
With award-winning PreferencePro, wineries can now profit from the same enterprise-level email marketing and text messaging tools used by the world’s leading brands to multiply DTC sales and customer satisfaction with personalized automated messaging.
Better DTC Wine Marketing
Personalized email & text conversations automatically triggered by customer behavior
Boosts online wine sales 50% to 250%
Works with any winery POS system - including Commerce7 and WineDirect
Completely automated…set it & forget it
Includes 21 pre-built wine sales templates
Easy-to-use drag-and-drop editor creates beautiful email, text & PUSH messages
Expert support & training included
NOW STARTING AT $99/MO
Professional Tools for Digital Wine Marketers
EMAIL
MARKETING
PreferencePro™ delivers automated email conversations triggered by customer behavior…
TEXT
messaging
PreferencePro™ automatically grows text lists and delivers opt-in messages trigger by customer permission…
FACEBOOK
integration
PreferencePro™ integrates with Facebook Business to automatically manage digital advertising…
OMNICHANNEL
MARKETING
PreferencePro™ automatically synchronizes email, text and push marketing to optimize DTC wine sales…
“2020 WINnovation Award Winner
PreferencePro™ Automated Wine Marketing”
National DTC brands using automated email marketing report 10-to-100 times more sales per customer compared to email blasts
Why Automated Email Marketing?
Designed by VinterActive and powered by Listrak, PreferencePro™ uses customer interest to trigger automated wine sales conversations, including the industry’s most profitable DTC campaigns:
New customer welcome sequence
Post-purchase campaigns
Abandoned cart reminders
Cellar replenishment campaigns
Birthday/anniversary greetings
Automated customer re-engagement
In addition to increased sales, wine marketers using automation report increased engagement, better customer satisfaction and higher productivity due to labor savings.
Why Automated Conversations?
“No matter what marketing campaigns you run, automated conversations outperform marketing blasts every time...”
Why Text Marketing?
PreferencePro seamlessly orchestrates customer outreach across multiple channels: text emails, graphic emails, SMS, MMS, and mobile push notifications.
NOW includes 5-Factor Authentication
Using generic email, most wineries are lucky if 20% of their customers open their messages. That’s because most email marketing isn’t authenticated to keep it out of spam folders.
For many wineries, PreferencePro™ will instantly grow their online sales potential 50% or more just by boosting email deliverability.
Our full-service on-boarding process includes SPF and DKIM records, along with Google and Yahoo Postmaster authentication to maximize email delivery. Many winery clients report open rates above 50% using this approach.
And with complete email branding that makes your messages look like they came from a winery…not from a mail chimp…PreferencePro™ is your ticket to world class wine marketing results.
EASY TO SWITCH…easy to use
With online training and customer service included, PreferencePro™ supports the needs of small wineries, large wineries and marketing professionals specializing in DTC wine sales.
For wineries using WineDirect — or any other POS system — PreferencePro™ can be customized and integrated in 10 days or less, with hosted subscriptions starting at $99/mo.
“... so easy to use, loads of analytical data, intuitive set up. PreferencePro takes Charles Krug ecommerce to a completely new level of success, visibility, sales. Seriously better value too (sorry, mail chimp)”
Watch the Demo
You’re in good company…
Many of the world’s most successful consumer-direct brands rely on the same world class Listrak™ technology that powers PreferencePro™
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Guide to Automated Wine Marketing
Learn how top wineries are using automation to crush the competition with growing sales and customer loyalty, even when visitor counts are down. In this guide, you’ll learn about:
How automated marketing works
Top automated sales campaigns
Wine industry results
Key success factors
4-step checklist for success
